Suomen Kädentaidot is the largest handicrafts fair in Northern Europe and a tribute to Finnish craftsmanship. We designed, in collaboration with art director Pauliina Vesterinen, a new brand concept and visual identity, inspired by the theme ‘Be Brave, Be You’. In an era of AI, we created an entirely handmade visual world by adding real handicrafts to the photographs, creating a look that celebrates authenticity, creativity and freedom of expression.