Lingsoft – Finding the Right Words
Lingsoft is a pioneer in language technology and services, with nearly 40 years of expertise in AI-driven language solutions. Their company story is unique, but the brand messaging needed refining. We were asked to renew the brand storytelling and key messages, but couldn’t help giving the brand visuals some TLC as well. Before you knew it, the refined brand strategy had a cohesive visual identity to match their innovative approach.
The brand concept that encapsulates their core mission is: “Finding the right words – literally, since 1986.” The new visual identity balances human literary tradition and technology, with a modern yet approachable design language. From logo refinement to typography and color systems, every element reinforces Lingsoft’s role as a leader in language intelligence.
The result is a bright, consistent, and scalable brand that supports Lingsoft’s growth in the Nordic and international markets.
Lingsoft’s logo is more than a mark—it embodies the company’s deep connection to both linguistic heritage and cutting-edge technology. At its core is a hand-drawn, lowercase ‘L’, a nod to the traditions of text creation. This organic form meets the precision of modern digital design, symbolizing the fusion of human expertise and AI-driven language solutions.
Providing a foundation for Lingsoft’s brand identity, the logo plays an important role as the main graphic element of the brand serving as both a recognizable symbol and a foundation for the broader visual language.
Lingsoft’s brand is built on a simple yet powerful idea: “Finding the right words – literally, since 1986.” This reflects its roots in linguistic research and its evolution into a leader in AI-driven language solutions.
The concept highlights how Lingsoft merges human expertise with technology to enhance communication. Whether through translation, speech recognition, or AI-powered tools, the brand is dedicated to making language more accessible and efficient.
Web site – ett stycke hit