NPF-kompassen
NPF-kompassen is a project by ADHD-förbundet, Barnavårdsföreningen and Folkhälsan. Together, they want to increase understanding of NDD-diagnoses (neurodevelopmental diagnoses) in children, and spread knowledge among parents, professionals and decision-makers.
Form Union designed the logo, identity and visuals for the project NPF-kompassen. We wanted to make a logo and identity that would reflect the theme in a positive and constructive way.
The logo symbolizes movement and energy and, like a compass, starts from a clear center point. In the negative space of the symbol, a star is formed. The rectangles create a clear forward direction while the star in the center remains steady and clear.
We wanted to create a fun but sober colour palette that, together with the playful typography and visual elements, creates a versatile toolbox for seminars and events on the theme.
Animation: Eesu Lehtola
We put special emphasis on the imagery and wanted to make sure the visual world would express energy and joy. Not to conceal the challenges children with NDD-diagnoses face but to present NPF-kompassen as something constructive and forward looking.
