Finnish Craft and Design
Finnish Craft and Design is the largest craft fair in Europe and a true treasure trove for craft lovers. Like a candy shop for adults, bursting with creativity, color, and inspiration. How does the world appear in the eyes of a craft enthusiast?
Finnish Craft and Design Fair is the most anticipated craft and design event of the year within Finland and all of Europe. From timeless traditions to modern design, it’s a rare gem that brings together the best of Finnish craftsmanship in one unforgettable fair. We wanted to capture the joy and fulfillment of crafting in the brand work and teamed up with a group of craft-inspired creatives.
In the era of “everything AI”, the concept choice for Finnish Craft and Design was obvious – everything in the visuals needed to be genuinely handcrafted and applied by hand. We worked with art director Pauliina Vesterinen, photographer Outi Törmälä and designer Marjo Haapasalo to create a world bursting with the joy of self expression only crafting can bring. The brand was launched at the fair in 2024, immersing the visitors in a playful bubble of craftmanship.